Dole Ad Business Under Review: Dole Food...
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Dole Ad Business Under Review: Dole Food Co. has placed its estimated $35-million ad business up for grabs. It could represent one of the most significant accounts to reach the West Coast in 1991. Los Angeles-based Dole said these four agencies are being considered: Lord, Dentsu & Partners (formerly HDM), Team One Advertising, Cohen/Johnson and the Irvine office of Backer Spielvogel Bates. The incumbent agency, the New York office of Backer Spielvogel Bates, is not in the running. Marketing executives say Dole is looking to overhaul its image. But company officials declined to state their reasons for the ad review.
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