P.M. BRIEFING : One-A-Day to Limit Ad Claims
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WASHINGTON — Pharmaceutical giant Miles Inc. has agreed to stop making some advertised claims about its popular One-A-Day vitamins as part of a consent agreement with the Federal Trade Commission.
The commission complained last year that some One-A-Day ads about stress, loss of essential minerals through exercise and the need for extra Vitamin A, Vitamin E and Vitamin C to help protect lungs from air pollution were misleading.
The ads concluded that One-A-Day could help “put back what your world takes away.” Miles did not admit any wrongdoing. But in a final consent decree issued Jan. 28 and made public today, the company agreed to voluntarily stop airing the commercials.
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