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Cherokee Reports Loss of $1.05 Million for Year

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Cherokee Inc., a Sunland-based maker of casual apparel and footwear, reported a loss of $1.05 million its fiscal year that ended June 1, compared with a $1.12-million loss in fiscal 1990. The company’s annual revenue rose 14% from the previous year, to $236.9 million from $208.6 million.

The company said its results were hurt by the recession and by higher advertising and marketing costs related to its expansion. Cherokee had an initial public offering of stock two months ago with the sale of 2.5 million shares.

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