OTHER NEWS - Nov. 7, 1991
From Times Staff and Wire Reports
Basso Wins Thrifty Account: Basso & Associates Inc., a medium-size advertising and public relations agency in Costa Mesa, has been chosen from a field of more than 20 international agencies to handle the Thrifty drugstore account. Joe Basso, company president, said he has heard reports that the account is worth $25 million, but he cannot confirm them. Los Angeles-based Thrifty Corp. has 624 drugstores throughout the country. The agency, which bills about $25 million a year, employs 35 people.
