SECRET NO MORE: Fortune magazine’s new sales...

SECRET NO MORE: Fortune magazine’s new sales campaign is called “We Tell Secrets” and touts its inside scoop on how a few big names became successful. Among them: Irvine Co. chairman and majority owner Donald Bren. Here’s how the magazine says he did it: “He’s the quiet Donald, who happened to buy a vast swatch of real estate squarely in the path of Los Angeles’ southward sprawl. Then he devised an ingenious ‘build and hold’ strategy that made him an understated billionaire.”