RESIDENTIAL REAL ESTATE
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Seniors Housing: As Orange County ages, creating housing for the over-55 buyer is becoming an increasingly important niche in residential development--a market segment a lot of developers would like to break into.
However, selling that housing can be an even more challenging venture than building it.
To help developers understand the special nature of the market, the Seniors Housing Council of the Building Industry Assn. of Southern California has scheduled an Aug. 20 seminar called Marketing Seniors’ Housing.
The 7:30 a.m. breakfast program involves a detailed case study of the marketing of Heritage Pointe, a kosher community for Jewish senior citizens that opened in Mission Viejo late last year.
Reservations can be made by calling the council at (714) 396-9993.
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