ADVERTISING / MARKETING
Compiled by Anne Michaud, Times staff writer
Ad Firm Wins Awards: Roberts, Mealer & Company, an advertising and public relations company in Santa Ana, won “Best of Show” and nine other awards in an annual contest sponsored by Los Angeles-based Business Communications and Marketing Assn.
The 26-year-old contest, which covers 14 western states, is the biggest in the West for advertisers and marketers that create campaigns to sell products or services to other businesses, rather than to the public.
The advertising campaign selected as “Best of Show” was produced by Roberts, Mealer for Unisys Corp.’s Ramp product group, based in Mission Viejo. The Ramp products allow computer users to run IBM System 36 programs on Unisys computers. The advertising was called “How to Stay 36 Forever.”
