A look at noteworthy addresses in the...

A look at noteworthy addresses in the Southland. Michael P. Schulhof, vice chairman, Sony USA, spoke Tuesday at the Beverly Hilton Hotel on the topic “Entertainment 2000: The Pathway to Total Globalization . “ His speech was sponsored by the Los Angeles World Affairs Council. From his address:

On Globalization and Technology “Globalization and technology are the two most important driving forces that are affecting change in our industry. . . . The world is changing. One of the driving forces behind these changes is technology. . . . But this advanced technology is of questionable value unless it serves a higher purpose. It must contribute to bringing the world closer together, to breaking down the cultural barriers that separate us. These are goals that can’t be achieved by technology alone. They can only be achieved by people. People using the tools that technology provides.”

On the Entertainment Industry’s Future “The entertainment industry is in a unique position to use consumer electronics--movies and music--in an interactive way that expands global markets and touches people’s lives. From a business standpoint, like it or not, this will be the only way that large entertainment companies can survive in the coming century.

“As the entertainment industry becomes truly globalized, we are embracing technology that will fundamentally change the way entertainment is experienced. . . .

“In the coming years, companies can’t just push out a stream of exports from their home market to the rest of the world. If you try, that one-way export mentality will virtually guarantee a protectionist backlash. . . . “Over the next few years, computer and communications technology will make our electronics products and the audience more active participants in the entertainment experience. . . . The new technology is moving to a common technical language for all kinds of companies that make communications hardware and provide networking services. The added intelligence and compatibility it brings will create what is essentially one unlimited worldwide electronic marketplace.”

Looking Ahead Monday: Seymour Lipset, Hoover Institution senior fellow, will speak on “The Meaning of the Turnover from Republicans to Democrats in the 1992 Election” at Claremont McKenna College, Marian Miner Cook Athenaeum, 6:45 p.m. For more information call (909) 621-8099.

Tuesday: Marion Crain, professor of law at the University of Toledo, will speak at noon on “Labor Law and Feminism” at Southwestern University School of Law. For more information call (213) 738-6731.