BURBANK : Airport Plans Campaign to Lure LAX Travelers
In hopes of attracting more summer tourists, Burbank Airport officials voted this week to spend about $165,000 for billboards and radio ads aimed at luring air travelers away from Los Angeles International Airport.
The advertising campaign, which was approved unanimously by the Burbank-Glendale-Pasadena Airport Authority, will begin this month and extend until June. It will include nine billboards and 480 radio spots that will air on three radio stations.
Although most of the billboards will be located in the San Fernando Valley to attract travelers within a few miles of the airport, two billboards will be placed on Sepulveda and Century boulevards to target travelers leaving LAX. The 60-second radio spots will be aired on two Los Angeles news stations and an adult easy-listening station.
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