J.P. Morgan's Big-Ticket Bankers Want to Go Hollywood

Tycoons R Us: J.P. Morgan, the conservative New York banking house that only represents clients with liquid assets of at least $5 million, is making a push for more Hollywood business.

Vicki Unger and Richard Jones, the two vice presidents in its Los Angeles office with special responsibility for the division, say the company considers the entertainment industry one of the "crucial segments of the California market."

Morgan hopes its high-brow name and reputation will attract clients looking for different investment options. In a competitive environment, the bank is billing itself as the same sort of resource as "an astute lawyer and a top agent." Morgan also claims to be discreet, a term rarely associated with Hollywood.

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