DIALING FOR DOLLARS: A couple of telemarketing firms that solicit money for police officer associations in the San Fernando and San Gabriel valleys are full-time fund-raisers--but don't say that when they ask for money. So says the Los Angeles city attorney's office, which is preparing to file misdemeanor criminal charges against the companies' owners and some employees (B1). . . . People often think, "If the LAPD is calling I'd better give money or I might not get police services," says Deputy City Atty. Jacquelyn Mason.