Logo Is Unveiled by Ducks

The Walt Disney Co.’s Mighty Ducks hockey team will take to the ice this fall in white jerseys trimmed in burgundy, black and silver, company officials announced today.

Their opponents will face a crest containing a white face mask shaped to fit a duck, with crossed yellow hockey sticks centered over the mask, enclosed within a triangle outlined in silver, black and teal.

“We promised our fans that we would deliver an exciting logo,” said Disney Chairman Michael Eisner. “I believe we have done just that. It is one that both our players and our fans will be proud to wear.”

Eisner modeled the new jerseys and team baseball-style cap during a noon-hour newscast on the Burbank-based firm’s television station, KCAL.

Jack Ferreira, the Ducks’ general manager, said, “Next up are the drafts at the end of the month.”

The home jerseys will have burgundy, black and silver on the sleeves and waist, and burgundy and black on the V-neck collar. Jerseys for away games will be burgundy, trimmed in white, teal and silver, with V-neck collars trimmed in black and white.

The crest will appear on the front of both jerseys of the new National Hockey League expansion team, which will play at The Pond of Anaheim.

Disney Co. representatives said the logo will also appear on merchandise that will be marketed in connection with the new team. At first, consumers will be able to buy Mighty Ducks jerseys, T-shirts, sweatshirts, sweatpants, golf shirts and caps.

The NHL has licensed the merchandise, and items are in production, according to Ken Wilson, the Mighty Ducks’ vice president of sales and marketing.

He said once the season starts in October, the Ducks plan to sell jackets, sleepwear, hockey pucks and sticks, jewelry, pens and pencils, coffee mugs, playing cards, clocks, watches and sports bags.

Much of Southern California is awash in hockey mania, with the Los Angeles Kings and the Montreal Canadiens locked up in a quest for the fabled cup of Lord Stanley, emblematic of the NHL champion.