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Veggies Are Fair Game : Smiling Eggplants, Diving Carrots Bring Bushels of Fun to the County Today

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TIMES STAFF WRITER

With sky divers dressed as carrots and animated beans preaching an end to gang violence, Orange County Fair entertainers and exhibitors have taken the art of theme-stretching to new heights.

The challenge to build the best booth in keeping with the theme “We’re Having Bushels of Fun” has driven exhibitors and vendors to such vegetable-oriented offerings as golf balls covered with corn paintings, mushroom lamps, and a $125 acrylic painting of smiling eggplants and tomatoes sitting in a Ferris wheel made of vegetable parts.

When the fair opens at 9:30 this morning at the Orange County Fairgrounds, walking vegetables will greet fair-goers, and a bean, corn, garlic bulb, mushroom and carrot will parachute from the sky.

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Lt. Orville King with the Orange County Sheriff’s Department explained what he called “friendly competition” that drove the Orange County Chief’s and Sheriff’s Assn. to spend $3,000 on a slick, multimedia legume-filled anti-gang exhibit.

“The idea is to provide your message in the best way possible, so that people walking through will be drawn to it,” he said.

The laminated, computer-animated backdrop features a cowboy-hatted Jack Bean battling bad bean gangbangers to recover the “golden self-esteem” crown and transform his crime-ridden village into a peaceful, cooperative neighborhood.

Although the fair abounds with painted-wood, stuffed-cotton and cardboard veggies, it does showcase real vegetables too. A football-sized lemon, 70-pound pumpkin and an 11-pound zucchini will be on display in the Harvest Tent. Corn from across the nation will be judged in the Corn Derby at 3 p.m. today.

Food vendors will feature everything from corn on the cob to deep-fried artichoke hearts--along with the usual offerings from corn dogs to beef teriyaki on a stick.

Since most Orange County’s kids are surrounded by strip malls rather than cornfields, fair organizers hope the theme will teach them what has to happen to a vegetable before it appears in the produce aisles.

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“A lot of times the only times kids see vegetables is in the grocery store,” said Ezzy Guerrero, a marketing assistant with the fair. “Here they actually get a chance to see them in a farm setting.”

But will all this bombardment of vegetable imagery get kids to eat their Brussels sprouts?

“Well . . .” Guerrero said, hesitating. “It depends on how attractive you make them. You can’t change the taste.”

Fair Facts More than 685,000 people are expected to attend the 17-day Orange County Fair, beginning today. Some tidbits about the fair: The annual budget is $11.8 million; there are 68 full-time employees year-round. Proceeds make up 45% of the revenue needed to run the fairgrounds the rest of the year. More than 75% of fair-goers attend more than once; 60% attend more than three times. The 1992 Junior Livestock Auction raised $146,324 for 4-H and Future Farmers of America members. Most fair-goers come from Huntington Beach, Costa Mesa, Santa Ana or Garden Grove. Source: Orange County Fair & Exposition Center

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