TECHNOLOGY - July 13, 1993
From Times Staff and Wire Reports
AT&T; to Market Sierra Game Network: Sierra On-Line Inc. of Oakhurst, Calif., expects to sign a marketing pact with American Telephone & Telegraph Co. next week, said Ken Williams, Sierra’s chairman, president and chief executive. Under the agreement, the telecommunications giant would market Sierra’s on-line video game network, the Sierra Network. The network will be renamed AT&T; Imagination, Williams said, and will be available in part through 3DO Co.’s interactive game machine, expected to be one of the hottest gifts this Christmas.
