VENTURA : Council Adopts Plan to Boost Tourism
As part of an ongoing effort to draw more tourists to Ventura, the City Council has adopted a plan that calls for increasing marketing efforts and working with more tourism-related agencies.
The Tourism Workplan calls for better coordination among the Ventura Visitors & Convention Bureau, the Harbor Merchants Assn., the downtown merchants and other groups to develop special events and cultural activities.
Goals include establishing a trolley, walking tours and cultural events to lure visitors.
In a related measure, the council this week approved $325,100 for three tourist-related agencies.
The Ventura Visitors & Convention Bureau received $268,350 for the rest of the 1993-94 fiscal year. The Ventura County Museum of History and Art received $32,750. The Ventura Arts Council received $24,000.
City officials estimate that last year tourists spent about $127.2 million in Ventura.
Sign up for The Wild
We’ll help you find the best places to hike, bike and run, as well as the perfect silent spots for meditation and yoga.
You may occasionally receive promotional content from the Los Angeles Times.
