Trade Journal’s Sales Operation Moving to O.C. : Acquisition: Computer graphics magazine High Color is purchased by Advanstar, joining buyer’s Santa Ana operations. It will hire new employees.

Advanstar Communications, a Chicago-based group of trade publications, has bought an East Coast computer graphics magazine and is moving part of its operations to Santa Ana.

Advanstar employs more than 80 people in Santa Ana, where several of its magazines are headquartered.

Terms of the sale were not disclosed.

The sales department of High Color magazine will move from Camden, Me., to Santa Ana, while its editorial operation is headed for another Advanstar office in Eugene, Ore.

High Color, a publication that reports on IBM-style personal computer graphics, will be renamed PC Graphics & Video, said David Allen Shaw, Advanstar’s Santa Ana group publisher. Only two of the magazine’s six staff members will move to the West Coast, so the magazine will be hiring in Orange County for replacement staff, Shaw said.

The Santa Ana office, which will move to a larger office this weekend, includes the sales operation of CADalyst magazine, which serves users of AutoCAD, a computer-aided design software program.

Also in the Santa Ana office are entertainment, interactive media and computer publications: Video Store Magazine, Voice Processing Magazine, InfoText, Response TV, Hollywood Aftermarket, and AIM (Advanstar Interactive Media) Report.

Advanstar assumes publication of High Color with the November/December issue. Publisher Michael Forcillo and editor Lafe Low plan to move with the magazine.