OTHER NEWS - Dec. 10, 1993
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From Times Staff and Wire Reports
Sega Media Buying Ad Account Goes to BBDO: The estimated $75-million media buying and planning account was awarded to BBDO’s Los Angeles office. The business was formerly split between the Los Angeles office of Bozell and the San Francisco agency Bohbot Communications. The creative portion of the ad business will continue to be handled by two San Francisco agencies, Goodby, Berlin & Silverstein and McCann-Erickson.
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