COMPANY TOWN ANNEX
From Times Staff and Wire Reports
Sega and MCA Reportedly in Partnership: Video game giant Sega Enterprises Ltd. and MCA Inc. are planning to build a new theme park attraction as part of MCA’s Universal Studios complex in Universal City, according to a published report. The alliance would be Sega’s most ambitious effort to expand its video arcade game and cartridge business into the growing U.S. market for high-tech “location-based” entertainment attractions, and it might incorporate themes from MCA’s movies and television shows. Construction could begin as early as this year, the Wall Street Journal reported. The cost of the new complex was reported as about $20 million.
