MARKETING AND MEDIA
Compiled by Anne Michaud, Times staff writer
Marketing Videos: The Business Marketing Assn., which has an Orange County chapter, has produced two instructional videos for communications professionals.
In the first, “Marketing in the ‘90s: Skills for the Next Century,” marketing experts talk about strategic planning, career paths, “green” marketing and other issues affecting corporate cultures overall in the next several years.
The second video, “How to Get More Out of Your Agency,” features Robert Lauterborn, a marketing consultant and professor of advertising at the University of North Carolina. Lauterborn outlines five essentials of client-agency relationships.
The tapes are $40 each for non-members and $24.95 for members. Information: (800) 664-4262.
