Short OutakesThe opening of the much-anticipated, multimillion-dollar...

Short Outakes

The opening of the much-anticipated, multimillion-dollar epic “Endless Summer II” Friday has the surf industry holding its breath, but it’s not only over the film’s breathtaking scenes. “We’re thinking the industry in general will get a boost,” says Jerry Lund, sales VP for Rusty. The Irvine surf-wear line will no doubt reap from the appearance of its label on featured surfer Pat O’Connell of Laguna Niguel. In the documentary, O’Connell sports the reggae-inspired “Stoner” and Hawaiian printed “Paradise” trunks (about $38)--already rad sellers among locals.

Natural Sense

If you think your “natural” skin-care products are as good for you as they are for the planet, think again. Many are loaded with preservatives and chemicals that not only hurt your skin but further pollute the land. There’s also the issue of packaging. Even with coded arrows, just 3% of the 60 billion pounds of plastic produced is recycled annually, estimates the EPA. Troubled by this, Keith Waldon, 28, started Earth Preserv, a line of earth-friendly products free of synthetics. It’s bottled in natural mineral aluminum, which is 70% recyclable. To make it affordable (from $7 to $20), Waldon hit JCPenney and will go mail-order later this year. And 5% of gross sales will fund environmental clean-up programs. “When you understand environmental problems and how consumers impact them,” says Waldon, “you feel compelled to seek out a solution.”

Basic Instinct

Even the silkiest lingerie can’t substitute for the comfort of cotton--especially during sweltering summer days. Cotton underthings, says Target style consultant Corbin Seitz, appeal “to the ‘90s and this whole return to a simple, natural, earthy way of living.” Target took a cue with the addition of Gilligan & O’Malley intimate apparel. Find cotton bras (including under-wires) and panties for less than $10 and chemises, pajama sets and nightgowns under $20. With details of eyelet, lace and pointelle, some pieces can double as outerwear, Seitz adds.

Making a Killing

Few items epitomize hippy style like those leather accessories with flowers and butterflies stamped out in craft classes in the ‘70s. But don’t tell artisan Robert Rasmussen that. His chokers, bracelets, earrings and ponytail holders (about $6) are finding fans among a greater crowd than modern hippies. Indeed, Roadkill Ent. of Anaheim is doing so well in Nordstrom and other boutiques that a signature store will open soon in Orange. “I’m not trying to be trendy,” Rasmussen says. “It just took off that way.”