SAN GABRIEL VALLEY COVER STORY : The Art of COW

The COW team’s interactive design style uses a variety of images but little text. The program features a rapid-fire blend of sound, type, graphics and visual images, including a heavy reliance on film. Below are shots of two of the interactive screens that are part of COW presentations, along with what some are saying about the young designers.

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“I think they have an incredible future. They’ve already separated themselves from the pack. It’s not just how you present information, but how you give the user a way to navigate through it. They’ve made it much easier to navigate.’

Jeannine Parker

president of the International Interactive Communications Society

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“COW was the one that really impressed us. They break down the barriers of fear of the technology. Not many companies are doing that. Either they’re very creative but the stuff doesn’t flow, or they’re very technologically oriented but not creative.’

Richard Cassey

an associate at SHR Perceptual Management