OTHER NEWS - June 22, 1994
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Snapple Moves to Strengthen Distribution Network: Snapple Beverage Corp. is planning to acquire sizable stakes in beverage distributors in Los Angeles, Orange County and Houston. The deals are designed to help the East Meadow, N.Y.-based beverage company compete with soft drink giants Pepsi and Coca-Cola, which are challenging Snapple in the $6-billion alternative, or New Age, beverage market. Snapple said it will pay $25 million for a 50% interest in Haralambos Beverage Co., its Los Angeles-based distributor. Snapple said it will end up with a 50% equity stake in Groux Beverage Corp. of Tustin, its exclusive distributor in Orange County. The company also plans to spend $3.5 million to acquire Trinity Beverage Co., which distributes Snapple products in Texas.
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