PIZZA PRANK : These Two Deliver, but Don’t Worry About the Tip

“Let’s do lunch” has taken on a whole new meaning for Warner Bros.’ top brass Robert Daly and Terry Semel. It seems the co-chairmen of the entertainment giant have gone into the pizza business--at least on the big screen.

Don’t believe it? Check out director Joel Schumacher’s film adaptation of John Grisham’s novel “The Client,” which Warners opens nationwide Wednesday.

Daly and Semel’s big moment comes about a third of the way into the thriller, when the movie’s 11-year-old lead character (Brad Renfro) is detained by police and snatches one of the cop’s credit cards. He says he needs to call his mom. Instead, he scopes out the Yellow Pages for a pizza parlor that delivers and his finger zooms right to Brother’s Pizza. There, in all their glory (for a few seconds, anyway), are Semel and Daly, tucked under billowy chef hats with Daly dashing off with the pizza box and Semel tossing the flying flour dough and tomato pie in the air.

In the movie, the boy rings the number and orders up $200 worth of pizza to be delivered to the cops as a joke.

But the real joke is on Semel and Daly. (The happy chefs, by the way, are also on the cover of the pizza boxes, but that’s hard to catch in the film.) It seems the Warners chiefs didn’t know a thing about the surprise insert.

“I confess, I did it in Memphis (where the story is set),” says Schumacher, snickering. When asked about the pair’s reaction, the director said, “Oh, they are just pretending it’s not there.”

So, would the bon vivants talk about it? Nope. They may not be camera shy, but they are comment shy.