L.A. media mogul Byron Allen hires investment bank to sell television stations
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In a significant retrenchment, media mogul Byron Allen has retained investment banking firm Moelis & Co. to sell his network-affiliate television stations after spending more than $1 billion to scoop up outlets in smaller markets.
Allen Media Group announced the news Monday morning. It owns nearly two dozen stations, including in Northern California near Redding, as well as Honolulu; Flint, Mich.; Madison, Wis.; and Tupelo, Miss.
The company needs to pay down debt, Allen said in a statement.
Allen’s firm declined to provide details on its finances.
The Los Angeles company has spent big bucks during the last six years buying stations with a goal of becoming the largest independent television operator in the U.S. Many of Allen’s stations have standing in their markets with programming from one of the Big Four broadcast networks: ABC, CBS, NBC and Fox.
In the past two years, Allen Media has spent nearly $1 billion buying network affiliate TV stations.
“We have received numerous inquiries and written offers for most of our television stations and now is the time to explore getting a return on this phenomenal investment,” Allen, chairman and chief executive, said in a statement. “We are going to use this opportunity to take a serious look at the offers, and the sale proceeds will be used to significantly reduce our debt.”
Entertainment Studios founder Byron Allen is known for unexpected bets, such as recently buying the Weather Channel’s parent company for $300 million.
Allen Media Group, which was founded by Allen in 1993, also owns a dozen television channels, including the Weather Channel.
The Los Angeles entrepreneur and former stand-up comedian had been steadily expanding his empire for more than a decade.
However, the television advertising market has become increasingly challenged in recent years as media buyers shift their budgets to digital platforms on which they are more likely to find younger consumers. The television advertising market has become more strained with the addition of streaming services, including Netflix, Amazon Prime Video and Paramount+, competing with legacy stations for dollars.
A decade ago, Allen brought a high-profile, $20-billion lawsuit against two of the nation’s largest pay-TV distributors, Comcast and Charter Communications, alleging that racism was the reason his small TV channels were not being carried on those services.
The case ultimately reached the U.S. Supreme Court and was legally significant because it relied on the historic Civil Rights Act of 1866, which was enacted a year after the Civil War ended and mandated that Black citizens “shall have the same right ... to make and enforce contracts ... as is enjoyed by white citizens.”
But the Supreme Court struck down many of Allen’s arguments. In a 9-0 decision in March 2020, the high court said it was not enough for a civil rights plaintiff to assert that his race was one of several factors that motivated a company to refuse to do business with him. Instead, the person must show race was the crucial and deciding factor.
Last month, CBS picked up his show “Comics Unleashed with Byron Allen” to run at 12:35 a.m.
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