Format, Not the Deejays
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For years, KLOS-FM has billed itself as the “Home of Rock ‘n’ Roll.” In one fell swoop, however, the station severed its living link to the heritage it pretended to claim (“KLOS Rocks Its Personnel,” Morning Report, Nov. 18).
By firing Joe Benson, Bob Coburn and Gino Michelini, the Home of Rock ‘n’ Roll has slipped off its foundation. Thank God for KSCA-FM (101.9). Maybe this young upstart will show KLOS that its decline in ratings has been due more to the stodgy sameness of its album rock format than to any deficiency in on-air personnel.
PAUL McELLIGOTT
Lake Forest
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