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Been There, Done That : ...

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<i> Robert Levine writes about magazines for Life & Style</i>

Magazines will continue to woo Generation Xers and baby boomers--and now that publishers have discovered that the former have money, they want to offer help managing it.

Starting this spring, P.O.V., a young men’s lifestyle magazine, will give industrious twentysomethings career and financial advice, and Money will publish a test issue of a companion magazine aimed at twenty- and thirtysomethings.

And as baby boomers settle down to home and hearth, magazines are doing the same. Time Inc. Ventures will publish a test issue of a magazine based on the PBS television series “This Old House,” and Hearst will publish more issues of Country Living Gardener.

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Sassy, a girl’s teen magazine recently purchased by the Los Angeles-based Petersen Publishing, will grow up, refocusing its appeal for a slightly older audience.

At Conde Nast, expect Detail’s new editor in chief, Joe Dolce, to bring back the cutting-edge sensibility the young men’s magazine was known for before Sylvester Stallone appeared on its cover. Tina Brown will probably keep the much-watched New Yorker on course, but look for new fiction and literary editor Bill Buford to revitalize the magazine’s short stories.

Locally, there is expansion ahead for Los Angeles magazine, which promises to give more depth to its listings as well as to its stories. Buzz hopes to win more readers in New York and other cities, without sacrificing its L.A. personality.

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