Softlab Inc.: The Atlanta-based software company, owned...

Softlab Inc.: The Atlanta-based software company, owned by German auto maker BMW, said Monday that it has opened a sales and marketing office in Irvine.

Jim Smith has been appointed vice president of the company’s western region and will head the Irvine operation. The office will add about a dozen employees in the next few months, spokeswoman Elyse Familant said.

Softlab was founded in Munich, Germany, in 1971. Its product line, Maestro II, aids in the maintenance and redevelopment of mainframe software.