Some of London's most famous names are up for sale--Piccadilly Circus, Bond Street and Marble Arch, to name a few. And the target list of possible buyers reads like a Who's Who of the business world, from Harrods to McDonald's.
London Underground, which runs the government-owned subway system, is offering the names of its 270 stations to commercial sponsors in a money-spinning plan that some Londoners believe will destroy part of the city's heritage.
The subway is approaching businesses to see if they will pay for the privilege of having their names on subway stations. The price? Just changing all the subway maps will cost about $790,000.