ADVERTISING
<i> Times Staff and Wire Reports</i>
Qantas Hires New Agency: The Australian flag carrier announced the appointment of Britain’s New Saatchi Agency to handle its international advertising account, replacing Saatchi & Saatchi Co. The announcement came a day after British Airways, which owns 25% of Qantas, handed Maurice Saatchi a major victory over his former agency by giving his new firm its $96-million advertising account.
