Noses Know One From the Other

Puffs are for the nose, while Potty-Puffs are for, well, another sector of the anatomy.

Nevertheless, the maker of Puffs facial tissue, Procter & Gamble Co., is suing the creator of the new toilet paper for children, alleging trademark infringement.

P&G;’s suit was filed in U.S. District Court in Trenton, N.J., against Imperial Prestige International Inc. of Lakewood and its owner Eli Feuer.

“A bathroom tissue bearing the Puffs name is likely to be confused,” P&G; spokesman Mark Leaf said. P&G; wants Feuer to change his product’s name, recall existing packaging and pay it an unspecified amount based on his profits.

Feuer, 25, whose small company began selling Potty-Puffs 10 months ago, says the products are quite distinct and consumers aren’t confused.

“It’s a totally different world,” Feuer said. “The products are so different it’s pathetic.”

Potty-Puffs are packaged in six-color plastic bags, have cartoon figures on them and are sold in the baby section of several discount stores and supermarkets. In contrast, Puffs are sold in boxes in the paper goods aisle, Feuer said.