ORANGE COUNTY ALMANAC : The Nature of Advertising

Early Orange County boosters didn't mention wildfires, earthquakes and floods.

One promotion promised newcomers a home "where they are not in a continued state of apprehension of some awful visitation of nature, which . . . may not only sweep away the accumulation of a lifetime but destroy hundreds of lives."

Source: "100 Years of Public Education in Orange County," by Merton E. Hill

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