Name of the Game Is Closing Disney Hall Funding Gap : The arts: Major donors could have the site named after them, or even the overall Music Center complex for a $150 million gift. The hall will still carry the Disney moniker.

It all depends on what you want to spend.

For a donation of $50 million before June 1, 1997, you or your organization can help save downtown’s Walt Disney Concert Hall, the $264.9-million planned new home for the Los Angeles Philharmonic.

The long-delayed project currently faces a $149.5-million funding gap; earlier this week, County of Los Angeles officials said that the project--to be built at 1st Street and Grand Avenue on county-owned land as part of the Los Angeles Music Center--will be terminated in June, 1997, unless such a major donor or group of donors can be found.

If you’ve got a little more in your pocket--say, $100 million--you may be able to get the site on which the hall is built named after you: “The Walt Disney Concert Hall at the (Your Name Here) Symphony Center.” A Disney family spokesman said that there is no chance of the actual name of the hall--which was instigated back in 1987 by a gift from Walt’s widow, Lillian B. Disney, being changed to accommodate a new donor.

And, if you cough up the whole $150 million needed to complete the Frank O. Gehry-designed concert facility, Disney Hall officials are offering a unique opportunity: They’ll name the whole Music Center complex--which would include Disney Hall and the already-existing Dorothy Chandler Pavilion, Ahmanson Theatre and Mark Taper Forum--after you. As in: “The Walt Disney Concert Hall at the (Your Name Here) Music Center Complex.”

Along with revealing a new and higher cost estimate for the hall, and a new groundbreaking date of June, 1998, the officials overseeing the concert hall venture this week unveiled a new fund-raising plan, accepted by county officials Wednesday. The plan offers naming opportunities to draw new money to the project, which Disney Hall backers admit has developed a poor image due to delays and spiraling cost estimates. The county will not allow construction to begin until 95% of the hall’s funding has been raised.

“We basically feel that [an initial $50-million donation] is essential,” said Harry L. Hufford, volunteer chief executive officer of Disney Hall’s oversight group. “Foundations and other individuals have expressed a willingness to give in seven-figure amounts to the hall if there is a commitment by a second major donor.”

In March, the concert hall was estimated to cost $200 million--twice 1992 estimates--even with design changes including changing Gehry’s spectacular white limestone exterior to titanium. Those design changes remain part of the new higher estimates, but officials say the limestone may be saved because it is attractive to donors.

While acknowledging the plan is ambitious, county officials, as well as representatives of the Music Center and the Disney family, were optimistic Thursday, based on feasibility studies commissioned by Disney Hall officials last summer. “The consultant’s report has come back [saying] that at least reaching a goal benchmark is in sight, and that has given us the energy to go forward,” said Music Center President Shelton g. Stanfill.

However, one resident skeptic Thursday was County Supervisor Yvonne Brathwaite Burke, who said: “I can’t believe that astute business people have gotten themselves in a mess like this.”

While saying that the county plans to stand firm on its fund-raising deadlines, county Chief Administrative Officer Sally Reed said the feasibility study has sufficiently persuaded county officials that major donors can be found.

“One of the things that pleased me about their report is that they are not putting any kind of a rose-colored approach to it,” Reed said. “I think the dates are very firm in terms of the amount of dollars that have to be raised by various points in time . . . either there is a feasibility to this, and the study seems to indicate that there is, or we need to go on and live the rest of our lives. No one wants to go down a long, lingering road.”