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New Entries in Denny’s Entrees: Denny’s Inc.,...

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Times Wire Services

New Entries in Denny’s Entrees: Denny’s Inc., expanding its menu of inexpensive family-style breakfasts, has introduced five entrees costing $1.99 or less. The new “Breakaway Value” meals expand the company’s tier pricing of $1.99, $2.99, $3.99 and $4.99. Some of the entrees available for less than $1.99 are buttermilk pancakes with bacon or sausage for $1.79 and a two-egg breakfast with hash browns and toast for $1.89. In addition to the 14 low-priced breakfast items, Denny’s, a unit of Flagstar Cos., is offering 10 lunch dishes costing between $2.99 and $4.99. The new entrees are part of the chain’s strategy to improve sales at its 1,500 restaurants. James Adamson, the company’s chairman and chief executive since February, is banking on the additional revenue to resuscitate Flagstar, which has lost more than $2 billion since 1990 and has more than $2.1 billion in debt.

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