Tylenol to Change Ad: Johnson & Johnson’s...

Tylenol to Change Ad: Johnson & Johnson’s MacNeil Consumer Products Co. unit agreed to change its advertising for Extra-Strength Tylenol after its claims were challenged by American Home Products Corp., the maker of rival pain reliever Advil. American Home Products took issue with a commercial tagline that says, “More than aspirin, more than ibuprofen, from post-surgical pain to headaches, doctors recommend Tylenol the most.” The company said the phrase “from post-surgical pain to headaches” creates the impression that Extra-Strength Tylenol relieves suffering for a wide range of ailments. The company presented a consumer survey supporting its assertion. The National Advertising Division of the Council of Better Business Bureaus Inc., which presided over the dispute, ruled that MacNeil should change the phrase. MacNeil hasn’t said how it will change the ads.