Brochures Will Put City in Best Light
New marketing brochures touting the city, including its budding art colony, will be ready for distribution by June, city officials said Friday.
The city’s executive director of community development, Cindy Nelson, is overseeing the project. She said the city’s last marketing brochure was created in 1986.
The brochures will be distributed to real estate agents and out-of-town businesses interested in the city, Nelson said.
“It is just a marketing piece of the good things going on in Santa Ana,” she said. “We get asked for information all the time.”
The brochures will include maps, statistics and other information, said David Hemingway, a senior account executive with Hawkins Advertising and Public Relations in Newport Beach, which designed the literature for the city.
The first press run will produce between 5,000 and 10,000 brochures. Hawkins will be paid $10,000, and the city will pay several thousand dollars more for printing costs, Nelson said.
Santa Ana has long been regarded as a high-crime city. To counter that image, Hawkins said, the brochures will include FBI statistics showing that Santa Ana does not have the county’s highest crime rate.
“Santa Ana a lot of times gets a bad rap,” he said.
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