International Business / The Pacific
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Nickelodeon Going to Latin America: Viacom Inc. said it will launch its children’s television channel in Argentina, Mexico and Brazil in the fourth quarter, reaching a potential audience of 11 million households. The Latin American countries will receive programs such as “Babar” and “The Adventures of Tintin” on the 24-hour network, which will be based in Miami and broadcast in Spanish and Portuguese, the New York-based entertainment and communications company said. Viacom also plans to launch the popular children’s network in other European countries by year’s end and in Asia in 1997, said Sumner Redstone, Viacom’s chairman and chief executive.
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