TECHNOLOGY - Oct. 10, 1996

Yahoo Loss Smaller Than Expected: The Santa Clara, Calif.-based Internet search firm said the third-quarter showing reflects sharply higher revenue. It reported a loss of $1.2 million, or 4 cents a share, for the quarter ended in September, compared with a loss of $371,000, or 2 cents, in the same quarter of 1995. Sales jumped to $5.2 million from $288,000. Analysts had expected the company to lose about 7 cents a share in the quarter. Yahoo had a loss of $1.4 million, or 5 cents a share, in the second quarter on sales of $3.3 million. The company, started by two Stanford University students two years ago to help people navigate the World Wide Web, went public in March. Yahoo shares rose $1.625 to $22.50 on Nasdaq.