HOLY HEAVY ROTATION!

With “Batman and Robin,” the next installment of the Batman movie series, watch for the Caped Crusader to spread his wingspan with music.

No, we’re not talking about a revival of the Bat-tusi, but an unprecedented level of blanket marketing. In the month leading up to the June 20 film premiere, Warner Bros. Records will release three singles from the soundtrack album, each targeting a different radio format: The Smashing Pumpkins’ “The End of the Beginning of the End,” due probably May 15, covers the rock audience; Bone Thugs-N-Harmony’s “Look Into My Eyes,” coming about two weeks later, gets the urban market, and Jewel’s new version of her song “Foolish Games,” coming June 15, has the pop appeal.

On radio those are non-competing formats, but for the videos there’s essentially one dominating outlet: MTV. Is there room on the music channel for three videos from one movie at the same time?

“We would embrace any new videos from those three artists with open arms,” says Patti Galluzzi, MTV senior vice president of music and talent. “The fact that they’re all from the same soundtrack doesn’t matter. All three are core artists for us.”

So will that mean wall-to-wall Bat-clips from the movie? Not necessarily. Danny Bramson, the film’s music supervisor and Warner Bros. Records’ senior vice president of soundtrack development, says that none of the videos will prominently feature movie clips.

“Each will be approached in a unique way, with the video having its own concept based on the song more than on the movie,” says Bramson.

The video for U2’s “Hold Me, Thrill Me, Kiss Me, Kill Me” from the “Batman Forever” album, he notes, had no clip from the film at all. The Pumpkins’ video, to be directed by the film’s director, Joel Schumacher, will also likely have no movie excerpts.

The Pumpkins have done a second song for the film and album, “The Beginning of the End of the Beginning,” which will be joined by new recordings from Underworld, Soul Coughing, the Goo Goo Dolls and Me’Shell Ndegeocello (the Leiber-Stoller classic “Poison Ivy,” in honor of the villainess of that name played by Uma Thurman).