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A consumer’s guide to the best and worst of sports media and merchandise. Ground rules: If it can be read, played, heard, observed, worn, viewed, dialed or downloaded, it’s in play here.
What: Racing for Kids magazine
Price: $3 monthly
Get ‘em early and teach ‘em right has been a winning slogan forever and a monthly publication, Racing for Kids, is trying that for motor racing.
As the name implies, everything is aimed at youngsters, from stories about drivers such as Jeff Gordon, Tony Stewart and Dale Earnhardt when they were kids, to racing-oriented crossword puzzles, math games, pictures to be colored, fan club addresses and interviews with children who race junior dragsters, quarter midgets and Soap Box Derby cars.
Stories are loaded with quotes and advice from personalities such as Ricky Craven, Cruz Pedregon and Carol Anderson, mother of drag racers Shelly and Randy.
The magazine is full of advertising, but nowhere is seen Joe Camel, the Marlboro Man or beer advertisements. NASCAR’s Winston Cup series is called the National Series, the Busch Grand National series simply Grand National. A sign of the future?
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