Upgrades for Disabled Sell Movie Tickets
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Matthew Okada’s mean-spirited letter (“Theater Upgrades Are Big-Ticket Item,” Aug. 10) blames movie ticket price increases on theater accommodations for the hearing-impaired and physically challenged. To the contrary, theater efforts to assist the disabled mean increased ticket sales.
After suffering prescription-induced hearing loss, I could not attend movies for 15 years. When theaters installed hearing aids, I could hear the words and now see a movie about twice a month.
Okada could learn tolerance--and common business sense--by becoming familiar with the ongoing work of both the Los Angeles city and county commissions on disability.
Perhaps $20-million star salaries and $120-million to $200-million production costs lead to higher movie ticket prices too.
JOAN TAYLOR
Los Angeles
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