RATINGS
Procter & Gamble’s Tide Power laundry detergent was the biggest daytime advertiser during the week ended Nov. 2. It ran 48 commercials on network TV, earning 167.2 rating points. A look at the top advertisers that week:
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Product Household rating* Ads shown P&G;’s Tide Power detergent 167.2 48 Tyco’s Sesame Street toys 143.4 39 Kimberly-Clark’ Huggies diapers 119.8 29 McDonald’s restaurants 102.3 34 American Home Products’ Advil 101.7 24 General Mills’ Betty Crocker entrees 94.7 24 L’Oreal Plenitude moisturizer 94.6 20 Sears Roebuck’s portrait studios 85.8 18 Bayer’s Alka-Seltzer Plus 84.1 23 Johnson & Johnson’s Tylenol 82.2 18
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Source: Nielsen Media Research Monitor-Plus service
*Each rating point represents 980,000 TV homes.
