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This chart tracks video sales--alternating weekly among an overall view of the market and profiles of individual segments. Sales data include mass merchandisers and retailers but not most discount outlets.

*

Quality sales, in millions of units

‘97 3rd quarter: 50

Overall Top 10 Companies

Year-to-date share of video sales market through Sept. 28 and current top-selling video for each company:

Company: Disney

Market share: --

Company’s current bestseller: Sleeping Beauty

*

Company: Warner Home Video*

Market share: --

Company’s current bestseller: Long Kiss Goodnight

*

Company: Fox

Market share: 10.48

Company’s current bestseller: Casper, A Spirited Beginning

*

Company: Paramount Home Video

Market share: 8.57

Company’s current bestseller: The Ghost & The Darkness

*

Company: Columbia

Market share: 8.39

Company’s current bestseller: Annie

*

Company: Universal Home Video

Market share: 8.20

Company’s current bestseller: Jurassic Park

*

Company: Anchor Bay

Market share: 2.93

Company’s current bestseller: Halloween

*

Company: Sony/Sony Wonder

Market share: 2.52

Company’s current bestseller: Elmo Says Boo!

*

Company: PolyGram Home Video

Market share: 2.28

Company’s current bestseller: Lord of the Dance

*

Company: Live Home Entertainment**

Market share: 2.25

Company’s current bestseller: Dirty Dancing

* Includes MGM, Turner, New Line and WarnerVision

** Market share ranking adjusted as of this week to list Live Home Entertainment separately from Warner Home Video

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Source: VideoScan

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