Ad Ratings

MasterCard was the most-watched advertiser during sports programming on cable and broadcast television for the week ended July 19, with 195.8 rating points. Here are the top 10 sports advertisers that week.

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Brand/product Household rating* Ads shown MasterCard 195.8 119 MCI communications services 75.8 118 Pep Boys auto parts 61.1 83 Telecom USA telephone services 59.8 97 “There’s Something About Mary” 54.9 63 Burger King restaurants 50.3 48 Just for Men hair color 46.6 88 Budweiser beer 45.0 95 Coors beer 44.5 78 Nissan autos and trucks 44.3 115

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*Each rating point represents 980,000 TV homes

Source: Nielsen Media

Research Monitor-Plus service