Mott’s Teams With Nickelodeon Program

Mott’s Inc. is teaming up with Nickelodeon’s Nick Jr. to help promote its applesauce and juice. Mott’s will sponsor “Blue’s Clues,” a show aimed at preschoolers, from May to June. More than 1 million six-packs of Mott’s applesauce will feature the show’s female puppy, Blue. In keeping with the theme, the applesauce in special six-packs will be blue.