Boyds Signs Pact on Billet Wheels

Boyds Wheels Inc. signed an agreement for a New Mexico firm to distribute and market eight new billet wheel designs. Boyds Wheels said Price Truck Stop, Roswell, N.M., has made an initial order of $30,000 in addition to the marketing agreement.

A Boyds Wheels spokesman said the arrangement is “potentially lucrative” because Price Truck Stop buys $4 million to $5 million in billet wheels per year.

Boyds Wheels Inc. designs, manufactures and markets aluminum wheels and related products for the specialty automotive and motorcycle after-markets.