Commercial Appeal

Maybe it was because it was such a good game, but the commercials didn’t have it this year. Here are the votes for some of the $1.3-million-for-30-second efforts.

Pepsi: Refueling Goose: What a Super Bowl commercial should be: funny, innovative and expensive-looking. (Expensive-looking)

Budweiser: Louie Lizard: Those Bud-Wei-Ser Frogs were great. This sequel looks more like “Exorcist II.” (Like “Exorcist II.”)

Holiday Inn: Jury Duty: Panel stretches an easy case for an extra night of sequestration. Clever. (Clever)

Pepsi: Brown Sugar: I don’t want to look at Mick Jagger. Why would I want to look at a bug that looks like Mick Jagger? (Bug that looks like Mick Jagger?)

Doritos: Laundromat: Much like Pepsi’s “Norman Pheeney” baby ad of last year, a cute use of a beautiful woman. (Use of a beautiful woman.)

Oracle: Seat of Knowledge: Sorry, I had no idea what they’re selling or trying to tell anyone about it. (Idea what they’re selling or trying to tell anyone about)

Intel: Detective: Even narrative by Steve Martin couldn’t save it. Do I now need a computer to watch commercials? (Commercials?)

Brisk: Baseball: Maybe Yankees can have “Hit George Steinbrenner in the Head with a Flying Bat Night.” (Flying Bat Night)

Federal Express: Test Pattern: Best of the day. Nice take-off on expensive commercials. Just the right touch. (The right touch)

Movies: “Armageddon” and “Mercury Rising”: No “Independence Day”-type grabbing here. Bruce Willis, just go ahead and make “Die As Hard As You Possibly Can.” (“Independence Day”-type grabbing here. Bruce Willis, just go ahead and make “Die As You Possibly Can.”)