AD RATINGS
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Burger King ran 90 prime-time commercials on Los Angeles network stations the week ended June 7, for a rating of 476 points. The top 10:
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Household Ads Brand/product rating* shown Burger King fast food 476.0 90 Honda Accord autos 265.6 50 KFC fast food 257.7 37 Union 76 gas stations 243.7 41 Oldsmobile Intrigue autos 213.4 48 M&M;’s candy 181.3 30 Telecom USA phone services 177.5 29 Payless Shoesource stores 166.3 23 Taco Bell fast food 166.1 24 JCPenney department stores 165.7 21
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* Each rating point represents 50,092 TV homes.
Source: Nielsen Media Research Monitor-Plus service
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