Irvine, Newport Agencies Win Top AdClub Honors
An Irvine agency’s television commercial featuring a stranded motorist and his cell phone and a Newport Beach firm’s print campaign targeting the medical industry snagged top honors at the AdClub of Orange County’s 1998 Advertising Awards on Saturday.
The awards were presented at Sutton Place Hotel in Newport Beach. Winners were selected from about 550 entries submitted by Orange County-based advertising agencies, clients, vendors and freelancers.
dGWB of Irvine collected the Best of Show Broadcast Award for its high-profile television commercial titled “Farmer,” prepared for Qualcomm, a cellular communications company in San Diego.
Esprit Communications of Newport Beach took the Best of Show Print Award for a campaign titled “America’s Other Drug Problem.”
The Television Spot gold award was collected by McElroy Communications of Newport Beach, which created the “Cheerleader” commercial for Vans.
The Lifetime Achievement Award went to Louise Michaels, a 27-year veteran of the industry. Michaels is a partner at Guzman Michaels advertising agency in Irvine.
The program emcee was John O’Hurley, who plays the eccentric J. Peterman on the television show “Seinfeld.”
Other winners included:
* Lawrence & Mayo in Newport Beach, which won the top Multi-Media Campaign Consumer Award for its “Fatburger Campaign” prepared for Fatburger Corp.
* In the Collateral Material Brochure category, Esprit took the top award for its “One Death, Four Victims” brochure, which was part of the agency’s “America’s Other Drug Problem” campaign.
* RiechesBaird in Huntington Beach won top honors in the Business to Business Magazine Ad category for its “From A to Z” ad, which was designed for Hudson RCI.
* Ads for the Fullerton Museum Center, prepared by Side Show Advertising in Huntington Beach, snagged the top Advertising for the Arts Award.
* The Industry Self-Promotion gold award went to Shafer Advertising in Irvine.
* In the Student Competition, the top award went to Cal State Long Beach students Kaelyn Jenkins and Odino Spadavecchio for their school project titled “Perfect Pasta Painlessly.”
There were no gold awards in the Newspaper Campaign or the Consumer Magazine Campaign categories.
The silver award in the Newspaper Campaign category went to dGWB for its “Wienerdog Races” ads designed for Wienerschnitzel.
Bozell Worldwide in Costa Mesa took the silver award in the Consumer Magazine Campaign category for its Kawasaki Jet Ski ads.
All first-place winners will participate in a competition involving entries from throughout Southern California and Las Vegas. Winners of that contest will join the national competition in Minneapolis in April.
