Intel to Enter Customer Service Business

Semiconductor giant Intel Corp. has found what it hopes is another way to sell more PCs--by getting into the customer support business. Today, Santa Clara-based Intel will unveil a foray into customer support, with the launch of a new operation within Intel called the Internet Services Operation. Intel will begin offering the Intel AnswerExpress Support Suite--targeted at small business and home consumers--to give PC users one-stop, fast access to live help and automated online support. Intel will charge an initial subscription fee of $49.95. Customers can continue to receive service for $14.95 a month. Intel executive James Johnson said the company aims to be the third party after the PC manufacturer’s warranty has expired, as well as a complementary service to hardware and software offerings.