J. Peterman to Open Store in Newport Beach

J. Peterman Co., the quirky mail-order catalog whose founder became a cultural icon after being parodied on the "Seinfeld" television series for its novella-like writing , will open its first West Coast boutique at Fashion Island Newport Beach in May. The 5,000-square-foot store will sell clothes, accessories and home furnishings that appear in the company's three catalogs, plus exotic gifts. The Newport Beach store is part of a five-year plan by the Lexington, Ky.-based company to open 50 boutiques and 20 outlet centers nationwide. Peterman now has four stores, including an outlet store in Camarillo.

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